
Sell Your Book of Business/ Financial Advisory Practice with SRG
Seller Representation From M&A Experts
Best Price, Best Terms, Best Fit
The sale of your financial advisory business should only happen once, making it one of the most important decisions of your professional career. Our commitment is to find each of our clients the best successor, best price, and best terms.
Expertise Advocating for Sellers
Our team has decades of experience helping financial advisors put together successful deal structures, and is one of the only succession consulting firms providing comprehensive resources and confidential seller advocacy.
Financial Advisory Sell-Side Representation
Advocacy Service at a Glance
This is both an emotional and financial decision, with the successor you chose being vitally important in your decision making process. As your advocate, we will guide you through the process, ensure you have sound recommendations to make every decision with full information, and know you have someone on your side.
You will receive:
- SRG Advocacy System using the 9-Step Process
- Unlimited one-on-one consulting through video call(s), telephone call(s), and emails
- Informal valuation and seller prospectus development
- Market development and buyer screening with hundreds of buyers
- Cash flow modeling and deal negotiation
- Customized form contracts
- Closing guidance
- Industry-specific resources
The Seller Advocacy Program typically takes 6-12 months from start to finish, depending on the seller’s schedule and time table.
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Contact us in your preferred method to get started!
9 Step Transaction Process
Succession Resource Group has a disciplined sell-side process exclusively representing your interests to optimize your firm’s value and deal terms. With your confidentiality and buyer fit our top priority, you will feel confident and informed about the entire transaction from start-to-finish.
Our goal is to learn more about you, your team, business, clients, and your goals for a successor.
The discovery phase ensures you receive the best successor-fit and align your financial goals through detailed analysis with valuation ranges and terms.
Utilizing your confidential prospectus, we go to market.
Our marketing efforts include reach-outs to preferred buyers, contacting partner firms (broker dealers, custodians, TAMPs, coaches, lenders, etc.), direct mail campaigns for firms who meet your criteria, and more.
We also execute NDAs with all buyers to maintain your anonymity, confidentiality and vet each candidate to ensure a successful buyer match.
Our team will provide you with a carefully screened list of candidates who meet predetermined criteria, allowing you to choose the best fit
Seller-approved buyers will be introduced to you – allowing you to further qualify firms.
Qualified buyers will be asked to submit a comprehensive Letter of Intent (LOI) outlining their terms for acquisition.
All negotiations will be between the respective buyers and SRG – ensuring your financial goals and interests are met.
SRG will help facilitate the exchange and request of information during due diligence between buyer and seller.
Our team will provide a Purchase Agreement and employment agreements, as necessary based on the LOI selected.
Our team will assist both the buyer and seller in brainstorming and developing a comprehensive transition plan.
This collaborative process helps identify the key steps and considerations necessary to ensure a seamless integration and transfer of ownership.
As part of our comprehensive seller advocacy process, we guide you seamlessly through the closing stages of your transaction.
These critical final steps are where your hard work and our strategic efforts come to fruition.



Pricing for Expert Sell-Side Representation
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Seller Advocacy FAQs
Our Seller Advocacy Program is for business owners who are looking to exit the advisory business in the next year (sell today, transition over the next year) or five years (sell today, be retained for an extended period).
We request you complete a questionnaire. The bulk of the questionnaire is used to prepare the seller prospectus.
SRG has extensive marketing efforts which includes:
• Over 360 partner firms (broker-dealers, custodians, TAMPs, compliance companies, lenders, industry-specific accountants and attorneys)
• Over 1,500 Qualified Buyers
• Direct Marketing Efforts through Social Media Platforms
• Your Buyers
• Other narrow marketing searches, such as NAPFA members, SRI Advisors, or Ron Blue Trust affiliates.
We are the best at what we do in the financial services industry. Below are a couple of reasons why:
1. SRG is a sell-side representative advocating for you, at no cost to you.
2. SRG is a neutral third-party.
3. SRG has decades of exclusive experience within the financial services industry.
4. SRG has a Advocacy System using the 9-Step Process.
5. SRG’s advocacy program is not a passive program or listing site.
6. SRG ensures your information is confidential 100% of the time.
7. SRG has a well-qualified and credentialed team of W-2 employees so you always have a centralized team – not affiliates or 1099 contractors.
8. SRG has several external professionals on retainer to ensure contracts and resources are maintained and issues can be addressed, when needed.
9. SRG is not directly or indirectly paid by, affiliated with, or receive bonuses from broker-dealers, custodians, TAMPS, etc. for the retention of Assets Under Management (AUM), Assets Under Advisement (AUA) nor do we have any other conflicts of interest.
Kristen Grau, CPA, CVA, Executive Vice President
Aliza Perry, Project Coordinator
Jordon Segura, Project Administrator
